July 13, 2018
Junction59’s David Foy (CEO) and Spencer Henderson (Strategist) were in good company on July 12, when they spoke at the 2018 DM Congress for Data-Driven Marketers. Organized by Direct Marketing Magazine and sponsored by Environics Analytics, the all-day conference was filled with great speakers ranging from the application and future of data science in a direct response world to exploring how marketers better integrate digital into their direct marketing campaigns.
David and Spencer presented 3 Timeless Rules in an Evolving DM World – a unique point of view on how marketers can navigate new trends, buzzwords and platforms and ensure their direct marketing creative will always work effectively to drive a response. They also spoke about the future of direct marketing as “tangible digital experiences”, stressing that advertisers and marketers have an unprecedented opportunity to create more interactive experiences by integrating the digital world with physical direct mail.
If you’re interested in learning more about this session, please contact us – we’re happy to share our insights!