Point of view:
Find the will. The way will follow.
| Boards/committees chaired: | 3 |
| Industry experience: | 33+ |
| Hole in ones: | 1 |
| Countries visited: | 18 |
| Scuba dives: | 50 |
| Vinyl albums: | 251 |
| Speeding tickets: | 10 (and counting) |
| Kids fostered: | 2 |
Point of view:
To push the boundaries, you have to set them first.
| First cell phone: | 1989 |
| First discovered the joy of SEO: | 1994 |
| Average work day: | 12 hours |
| Industry experience: | 22+ years |
| Uber rating: | 4.83 |
| Plaid shirts: | 27 |
| Record hair length: | 14” |
| Magazine-cover features: | 1 |
Point of view:
People aren’t numbers. Except sometimes when they are.
| Finance vs IT duties: | 50/50 |
| IT disasters: | 0 |
| Industry experience: | 15+ |
| Books going at any given time: | 10-12 |
| F1 Grand Prix races attended: | 10 |
| Races with a cop: | 1 |
| Tickets from racing with a cop: | 1 |
| Dojo visits per week: | 5 |
Point of view:
I’d rather be looking at it than looking for it.
| Awards won: | 207 |
| Industry experience: | 25+ |
| Ski hills carved: | 103 |
| Quarterback jersey numbers: | 7, 12, 14 |
| Longest sailing trip: | 2 weeks |
| Baseball hats: | 24 |
| Car/boat engines blown: | 2 |
| Road trips to Schwartz’s Deli: | 6 |
Point of view:
The secret to loving what you do is to do what you love.
| Total clients: | 35+ |
| Industry experience: | 12+ |
| Countries visited: | 25 |
| Top sky-diving height: | 12,000’ |
| Lowest cave explored: | 24’ |
| Shoes owned: | 51 |
| Reality TV shows following: | 20 |
| Daily alarm snoozes: | 3 |
Point of view:
The best thing to learn is how to learn.
| Brands worked on: | 20+ |
| Industry experience: | 15+ |
| World stamps: | 1,092 |
| Longest party marathon: | 14 days |
| Fear of rollercoasters: | 10/10 |
| Rollercoasters survived: | 4 |
| Badminton championships won: | 1 |
| Book collection: | 116 |
Point of view:
Don’t just be friendly, be user friendly.
| Websites created: | 107 |
| Industry experience: | 14+ |
| Radio contests won: | 3 |
| Photoshoots conducted: | 112 |
| Rattlesnake encounters: | 3 |
| First concert (The Spoons): | 13 years old |
| Star Wars marathons: | 10 |
| Longest road trip: | 3,953 km |
When it comes to removing unwanted hair with a razor, the endless cycle of nick-cut-scratch-repeat has always been a major pain point for women. And yet, after doing some market research, we found that 97% of people were still reaching for a razor on a regular basis.
So we set out to change that behaviour by offering Silk’n Flash&Go – an at-home hair removal device – as the only viable alternative.
The "Silk’n Not Shaven Challenge" was born. This national, bilingual campaign showed women that they could finally get rid of their razors forever, while also doing away with their unwanted hair – permanently.
The results of the new campaign were hair-raising:
Gay Lea has a long history in Canada of offering farm fresh dairy products. When our partners at Agency59 were asked to rebrand the company, they took that sentiment and used it to elevate the brand into a more innovative and younger space.
A core component of the rebrand was the website. And that’s where we came in. For the redesign, we stayed true to the ‘new’ Gay Lea – a food-first, forward thinking company – by matching great photography with great design. Moreover, by bringing beautifully plated food to the forefront in a simple and elegant manner, we were also able to maintain the original ‘Born on the Farm’ platform, while subtly evolving it to tell the new ‘Farm to Table’ story.
TELUS Hospitality Solutions is a comprehensive suite of services designed to optimize hotel operations, attract guests and keep them coming back time and time again.
To raise awareness for this fully-connected hotel experience, we created a fully-integrated campaign.
Through online advertising, industry publications and direct mail, we were able to push traffic to our online video and interactive brochure, in order to tell our TELUS Hospitality story and funnel our audience through the buyer’s journey.
Eaton has created temporary power solutions that are designed to enhance the guest experience at RV parks and marinas. They’re easy to set up and even easier to use.
But RV park and marina owners are often too busy getting their sites ready to spend time fielding calls from sales teams; we had to get their attention another way.
So we sent them a prop that anyone working in the great outdoors would relate to – a fishing lure. The fishing lure doubled as an Eaton-branded USB keychain, which – once plugged in – automatically loaded our microsite. And from there, they learned everything there was to know about Eaton’s power solutions for outdoor sites, and were directed to request a callback.
What’s the best way to introduce Premier Tech’s new Alaskan Ice Preventer in Canada? Well, ‘open on a magnificent Alaskan vista’ was a bit out of budget, so we opted for a tried-and-true product demonstration in our very own Winter Lab.
Success! Canadians jumped at the chance to prevent ice from forming on their walkways and driveways. And by mid-winter, the campaign had already exceeded its targets, with sales largely outpacing projections nationwide.
When it comes to fighting winter conditions, Canadians know best.
If you missed the Canadian Marketing Association B2B Morning Event in early April 2019, check out our three key takeaways below:
One – Marie Kondo your data: These days, there’s a lot of data available – and your company, like so many others, probably already has a significant database of prospect information. Your data should spark joy, but if you aren’t actively organizing and maintaining, it’s not going to be that helpful to you. Software can help – but training your people and putting processes in place are equally important.
Two – Think of your prospects as patrons in a restaurant: A good server doesn’t tell you what dessert to order, they guide you through the options and let you make the choice that’s right for you. Having a guide in place to lead your prospective customer from awareness to purchase and beyond is important. But equally as important, is providing channel and call-to-action options across your different touchpoints. That way, you can empower your target to take the next step that they want to take – not just the one you want them to take.
Three – Approach B2B campaigns like a soccer game: It only works if everyone on your team is facing the same goal. Which means, it’s great if the marketing department and advertising agency have a shared vision, but even better when Sales and anyone else involved like developers or engineers share it too. Think about all of the roles and leads who will be contributing to your campaign’s success – and then ask yourself, are they in on the plan too?
While we don’t have any openings right now, we’re always on the lookout for people with unique and interesting points of view. Please submit your resume and we’ll reach out if there’s a good fit.
Don’t forget to include a one-line point of view on what your role could be all about.
Submit Your Resume
This Policy describes the practices regarding personal information collected by the Junction59 Ltd. (“Junction59”, “we” or “us”) through our website(s) (currently, Junction59.ca) (“Websites”) when you sign up for, use, access or otherwise interact with the Websites.
We may change this Policy from time to time. If changes are made, notification will happen by posting the updated Policy to the Websites and revising the “Updated” date. The most current version of this Policy will be effective at the time it is posted. By continuing to access or use the Websites after those changes become effective, you agree to be bound by the revised Policy.
By accessing and using any of the Websites, you acknowledge you have read and agree to be bound to all the terms of this Policy.
The Information We Collect
Personal Information. As used in this Policy, “personal information” is information about an identifiable individual, as defined in privacy laws applicable to Junction59, and includes information such as your name, email address, phone number, fax number, and address.
Third Party Personal Information. From time to time our Websites may also collect personal information about third parties that you can supply in accordance with applicable laws. For instance, this may be the email address of someone you wish to inform about a document or promotion on our Websites that we may contact in accordance with applicable laws.
Additional Information. We may collect additional information than those outlined above, such as for future upgrades to the Websites, or in connection with the addition of new features and services, for which we will advise prior to collection.
Non-Personal Information. We also may collect certain non-personal information when you visit the Websites, such as the type of browser you are using (e.g., Chrome, Firefox, Safari or Internet Explorer), the type of operating system you are using (e.g., Windows 7, 8, 10, Mac OS X, iOS, Android etc.) and the domain name of your Internet service provider (e.g., Rogers, Bell, TELUS).
Personal Information of Children Under 13. We do not knowingly solicit or collect personal information from children under the age of 13. We encourage parents of children under the age of 13 to regularly check and monitor their children’s use of email and the Websites.
How We Use and Share Your Information
Personal information will only be collected, used and shared for the purposes identified at the time of collection or as outlined in this Policy. Except as described in this Section, we do not exchange, sell, rent or distribute your personal information for any purpose.
As Requested by You. We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, for you to participate in contests or market research, or to contact you about your account with us.
Marketing. We may use your information to communicate with you, such as to notify you about new products, programs or services, and to offer you other products, programs or services that we believe may be of interest to you, provided we have your consent to do so. Your consent to use or share your personal information for these purposes are optional and is not required as a condition of using the Websites. If you do not want your personal information to be used or shared for these additional purposes, please contact the Junction59 Privacy Office at the address set out below.
Third Party Service Providers. Junction59 may use outside service providers on Junction59’s behalf to collect, use and share personal information in accordance with this Policy. These service providers are bound and subject to Junction59’s privacy policies. We require all such service providers to keep your information confidential and secure and to have privacy policies and security standards with respect to personal information that are comparable to ours. We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated information.
Legal Processes. We may disclose personal information under applicable laws, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.
User Generated Content. User generated content posted through the Websites such as product reviews, commentary on discussion boards or blogs, and certain social networking preferences (e.g. pages you “Like” or “Recommend”) may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. Junction59 cannot ensure the privacy of any user information included in that user generated content.
Social Media. To the extent you associate an account managed by third parties such as social media sites (e.g., Facebook and Twitter) with a Junction59 account, you authorize Junction59 to have access to this information and agree that Junction59 may collect, store and use such information in accordance with this Policy.
Disclaimer of Information Provided to Third Party Websites. In some cases we may allow you access to certain third party services by links or otherwise. Any information you provide to these third party services is not user information and will not be subject to this Policy. These links are not intended as an endorsement of or referral to the linked websites. Once you link to another site, you are subject to the privacy and security policies of the new site.
Retention. Junction59 will retain user information for so long as it continues to be useful in connection with providing or improving the Websites and product offerings and subject to law and this Policy. We may further retain and use data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Aggregate and De-Identified Information. We may use and share user information in aggregated or de-identified formats by removing direct personal identifiers, for internal purposes or to third parties for any purpose to the extent not prohibited by law. This Policy does not limit our use or disclosure of any aggregate or de-identified information created from user information in any way, and we reserve the right to use, disclose, and sell de-identified information (including de-identified information combined with non-scrubbed information that is not your personal information) to our partners, advertisers, and other third parties at our discretion to the extent permitted by law. “De-identified” means Junction59 has taken reasonable precautions to protect data de-identified from you from being re-identified to you.
Export of Personal Information. Your personal information may be processed and stored in the United States or other countries and may be accessible to the United States or other country’s government, courts or law enforcement or regulatory agencies through their laws.
How Junction59 Safeguards Your Information
Protection of Your Information. Junction59 takes precautions to secure your personal information and protect it from loss, theft, unauthorized access, destruction, use, modification, and disclosure. Such measures include technological, physical and organizational safeguards that are appropriate given the sensitivity of the personal information, including maintaining controlled access to electronic and paper documents and files, using appropriate technology safeguards such as passwords, firewalls and encryption, and restricting access to those of our employees, representatives and subcontractors who need to know such information to provide you with the services for which the information was collected. However, please note that Junction59’s security measures may change or be unavailable from time to time and no data transmission over the Internet or any wireless network is 100% secure, so we cannot guarantee the security of your personal information.
Retention. Junction59 keeps your personal information only for as long as necessary to accomplish the identified purposes, and then securely destroys such information.
Cookies and Web Beacons
Cookies. To enhance your experience, many pages on the Websites use “cookies”. Cookies are text files we place in your computer’s browser to store your preferences or other information. Cookies, by themselves, do not tell us your e-mail address or other personal information unless you choose to provide this information to us by, for example, registering at a Website or subscribing to our newsletter. However, once you choose to furnish the Website with personal information, this information may be linked to the data stored in the cookie.
Beacons. We may also use web beacons. Beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.
Use of Cookies and Beacons. We use cookies and beacons to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies and beacons to personalize your experience at the Websites (e.g., to recognize you by name when you return to a Website). We also may use cookies and beacons to offer you products, programs, or services in accordance with this Policy. We may use third party cookies on our Websites as well. For instance, we use Google Analytics to collect and process certain analytics data. Google provides some additional privacy options described at www.google.com/policies/privacy/partners/ regarding Google Analytics cookies. Cookies and beacons can be removed or blocked in accordance with your browser’s specifications, but in doing so the Websites may have more limited services.
Feedback, Inquiries and Complaints – Privacy Officer
If there is a concern or complaint about this Policy or your personal information, or if you wish to update or correct your information, you may contact Junction59 Privacy Officer at the following address:
Privacy Officer
c/o Junction59
Daniel DiStefano
158 Sterling Road, 8th Floor
Toronto, ON M6R 2B2
Junction59 will respond to all inquiries, complaints or requests to access or revise personal information within a reasonable time. Junction59 will investigate all complaints received in a reasonable time frame and the Company will take all reasonable and appropriate measures as it determines is required to respond to any and all well founded complaints. The Company reserves the right to charge a reasonable fee in connection with complying with all lawful and permitted access requests.
