July 12, 2019
Steelcon - New Logo
Steelcon needed a fresh new look, and the first step was a new logo.
What happens when ideas collide? When opinions differ? When people disagree? For some, you get confusion and compromise. With us, you get our best work.
Junction59 is a data-driven, integrated advertising agency that brings strategy, creative and client services together to create turning point ideas for businesses and their customers.
We work at the intersection of people and points of view. Where smart people come together to create smarter communications. Where great marketing occurs to make tomorrow better than today. Where emotional connections meet measurable results.
We can’t help it. We measure everything.
Executive Creative DirectorBio
Director of ProductionBio
Director of Client ServicesBio
Director of Digital Strategy and ProductionBio
We offer all the services you would expect from a full-service integrated agency, including digital, direct response, social, content, search, mass, media planning and buying, as well as strategic planning, consulting and analytics. And we do it all by creating emotional connections with our audience and measurable results for our clients.
There’s only one thing we ask of anyone who joins our team: can you go the extra mile in a pair of tight timelines?
We could tell you, but we’d rather show you. Join us on our social channels.
Junction59 is a proud member of the 59 Group, which includes agencies that specialize in brand advertising, design, and not-for-profit strategy and creative. We collaborate with these agencies in order to add to the breadth of services we offer.
Women are fighting a battle against stubble, so we helped them out by waging war on their razors.
From ‘Born on the Farm’ to ‘Farm to Table’, the Gay Lea brand is mooooving in the right direction (sorry, we had to).
Come for the pillow mints. Stay for the personalized check-ins, super-fast Wi-Fi, smart thermostats and customizable TV channels.
Canadians visit the great outdoors to unplug and disconnect. But not if we can help it.
With this product flying off the shelves, winter never stood a chance.
We wanted to show physicians that while they may not see themselves as heroes – the rest of us do.
In business, like in football, challenges can be overcome by implementing a winning game plan.
July 12, 2019
Steelcon needed a fresh new look, and the first step was a new logo.
July 4, 2019
To stand out in a crowded industrial manufacturing magazine, Konecranes turned to Junction59 to create a campaign that would instantly spark readers’ interest. Launching in three successive months, each ad draws attention to the simplicity of one of their advanced safety features – by...
March 22, 2019
August 2, 2018
Our sister agency Candela Strategies needed a website to support their launch and ongoing efforts, so the joint J59 and Candela team put this website together.
July 29, 2020
LinkedIn continues to expand their unique marketing platform with two new targeting groups for B2B advertisers. The new targeting groups are Company Categories and Company Growth Rate. Company Category contains high-profile businesses based on publications and industry lists (e.g. Forbes,...Read More...
July 30, 2020
Maison Birks hires Junction59 as their creative agency for a new evergreen campaign. In recent years, there has been a surge of smaller, independent jewellery brands in the Canadian market. With the new competition, Birks is looking to build awareness and further engage current markets – both...
June 1, 2020
June 1, 2020 - FOR IMMEDIATE RELEASE - Today, Actual Media Inc. and Junction59 Ltd., both of Toronto, ON, formed a strategic alliance to better serve their water, infrastructure and environment clients. By combining their respective talents while remaining independent businesses, the agencies will...
April 28, 2020
Since February of this year, we’ve added six new members to our team and we’d like to officially welcome them to the J59 family. Marisa Carnovale – Studio Manager Marisa – pronounced ‘Mareesa’ – is our new Studio Manager, filling in for a mat leave. She brings 20 years of experience...
March 31, 2020
While dogs around the world are rejoicing at having their humans home all day, the rest of us are struggling to grasp the enormity of what’s happening. In the future, more eloquent people than the author of this message will be able to make sense of all this. But for now, it seems humorous memes...
July 29, 2020
LinkedIn continues to expand their unique marketing platform with two new targeting groups for B2B advertisers. The new targeting groups are Company Categories and Company Growth Rate. Company Category contains high-profile businesses based on publications and industry lists (e.g. Forbes,...
July 22, 2020
In a housebound world, it can be hard to find consumers to provide you with real-time insights that will inform your next campaign. But did you know your home is full of life that you can tap into? No, I’m not talking about your kids. I’m talking about… houseplants. Below are five steps...
July 15, 2020
Milton Glaser, one of the great graphic designers of the second half of the 20th century, passed away on June 26th, 2020, at the age of 91. To know Milton Glaser is to know his work. From Bob Dylan’s album cover art (which was Glaser’s breakout moment), to the New York Magazine logo (which...
June 29, 2020
With everything slowly reopening, we thought we would give the small businesses in our community a hand by offering them window signs they could use to tell neighbours and passersby that they’re back in business. We designed and printed a couple options, and spent the day handing them out in...
Location 158 Sterling Road, 8th Floor Toronto, ON M6R 2B2
Point of view:
Find the will. The way will follow.
|Hole in ones:||1|
|Speeding tickets:||10 (and counting)|
Point of view:
To push the boundaries, you have to set them first.
|First cell phone:||1989|
|First discovered the joy of SEO:||1994|
|Average work day:||12 hours|
|Industry experience:||22+ years|
|Record hair length:||14”|
Point of view:
People aren’t numbers. Except sometimes when they are.
|Finance vs IT duties:||50/50|
|Books going at any given time:||10-12|
|F1 Grand Prix races attended:||10|
|Races with a cop:||1|
|Tickets from racing with a cop:||1|
|Dojo visits per week:||5|
Point of view:
I’d rather be looking at it than looking for it.
|Ski hills carved:||103|
|Quarterback jersey numbers:||7, 12, 14|
|Longest sailing trip:||2 weeks|
|Car/boat engines blown:||2|
|Road trips to Schwartz’s Deli:||6|
Point of view:
The secret to loving what you do is to do what you love.
|Top sky-diving height:||12,000’|
|Lowest cave explored:||24’|
|Reality TV shows following:||20|
|Daily alarm snoozes:||3|
Jessica is on maternity leave. Please contact Marc Cooper.
Point of view:
The best thing to learn is how to learn.
|Brands worked on:||20+|
|Longest party marathon:||14 days|
|Fear of rollercoasters:||10/10|
|Badminton championships won:||1|
Point of view:
Don’t just be friendly, be user friendly.
|Radio contests won:||3|
|First concert (The Spoons):||13 years old|
|Star Wars marathons:||10|
|Longest road trip:||3,953 km|
When it comes to removing unwanted hair with a razor, the endless cycle of nick-cut-scratch-repeat has always been a major pain point for women. And yet, after doing some market research, we found that 97% of people were still reaching for a razor on a regular basis.
So we set out to change that behaviour by offering Silk’n Flash&Go – an at-home hair removal device – as the only viable alternative.
The "Silk’n Not Shaven Challenge" was born. This national, bilingual campaign showed women that they could finally get rid of their razors forever, while also doing away with their unwanted hair – permanently.
The results of the new campaign were hair-raising:
Gay Lea has a long history in Canada of offering farm fresh dairy products. When our partners at Agency59 were asked to rebrand the company, they took that sentiment and used it to elevate the brand into a more innovative and younger space.
A core component of the rebrand was the website. And that’s where we came in. For the redesign, we stayed true to the ‘new’ Gay Lea – a food-first, forward thinking company – by matching great photography with great design. Moreover, by bringing beautifully plated food to the forefront in a simple and elegant manner, we were also able to maintain the original ‘Born on the Farm’ platform, while subtly evolving it to tell the new ‘Farm to Table’ story.
TELUS Hospitality Solutions is a comprehensive suite of services designed to optimize hotel operations, attract guests and keep them coming back time and time again.
To raise awareness for this fully-connected hotel experience, we created a fully-integrated campaign.
Through online advertising, industry publications and direct mail, we were able to push traffic to our online video and interactive brochure, in order to tell our TELUS Hospitality story and funnel our audience through the buyer’s journey.
Eaton has created temporary power solutions that are designed to enhance the guest experience at RV parks and marinas. They’re easy to set up and even easier to use.
But RV park and marina owners are often too busy getting their sites ready to spend time fielding calls from sales teams; we had to get their attention another way.
So we sent them a prop that anyone working in the great outdoors would relate to – a fishing lure. The fishing lure doubled as an Eaton-branded USB keychain, which – once plugged in – automatically loaded our microsite. And from there, they learned everything there was to know about Eaton’s power solutions for outdoor sites, and were directed to request a callback.
What’s the best way to introduce Premier Tech’s new Alaskan Ice Preventer in Canada? Well, ‘open on a magnificent Alaskan vista’ was a bit out of budget, so we opted for a tried-and-true product demonstration in our very own Winter Lab.
Success! Canadians jumped at the chance to prevent ice from forming on their walkways and driveways. And by mid-winter, the campaign had already exceeded its targets, with sales largely outpacing projections nationwide.
When it comes to fighting winter conditions, Canadians know best.
We were asked to create a brand awareness campaign that would position TELUS Health as more than just a health tech provider. So we created the TELUS Health Heroes campaign, which celebrates Canadian physicians and the heroic work they do each and every day.
Our insight was that physicians are too humble to shout about the incredible work they do, so why not have TELUS Health do the shouting for them.
To that end, we created an anthem video – an ode to physicians – that recognizes them as heroes, even if they won’t do so themselves. We then drove our audience to a landing page (by way of social posts and banners), where they could watch more heroic stories from their fellow physicians.
Our campaign launched on National Physicians Day. There were approximately 89,911 active physicians in Canada that we needed to reach. Our focus was awareness, and with a lean media budget of under $50k, we were able to directly target our audience across the country using LinkedIn, Twitter, YouTube and a specialized physician social networking website called The Rounds.
This collectively produced:
Nulogy, a North American Software-as-a-Service (SaaS) provider for the contract packaging industry, was looking to generate brand awareness among their top prospects across the United States.
They needed a ‘door opener’ that could spark conversations with their sales representatives.
While discussing the type of people we would be targeting, the sales team mentioned that most of them were huge sports fans and that talking sports had always been a good conversation starter.
So, we took something our American audience would relate to (football), combined it with something our audience would understand (labour challenges), and sent them a direct mail package they couldn’t help but open.
Our insight was that in business, like in football, challenges can be overcome by calling the right plays. With this analogy in mind, we showed our audience that not only did Nulogy understand their business problems, but they also had the game plan to help solve them.
Of the 150 businesses that were targeted, 72 reached out to speak with a Nulogy sales representative. We were thus able to generate a 48% response rate for our client, with 7 promising leads currently in ongoing conversations.
We’re here to help
Small Biz Bounce Back is a new initiative by Junction59 that was created to provide free advice to the small business community during these challenging times.
If you have a question about marketing strategy, copy, design, or general communication best practices, we’re here to help.
Submit your question below and we’ll get back to you as soon as possible.
This Policy describes the practices regarding personal information collected by the Junction59 Ltd. (“Junction59”, “we” or “us”) through our website(s) (currently, Junction59.ca) (“Websites”) when you sign up for, use, access or otherwise interact with the Websites.
We may change this Policy from time to time. If changes are made, notification will happen by posting the updated Policy to the Websites and revising the “Updated” date. The most current version of this Policy will be effective at the time it is posted. By continuing to access or use the Websites after those changes become effective, you agree to be bound by the revised Policy.
By accessing and using any of the Websites, you acknowledge you have read and agree to be bound to all the terms of this Policy.
The Information We Collect
Personal Information. As used in this Policy, “personal information” is information about an identifiable individual, as defined in privacy laws applicable to Junction59, and includes information such as your name, email address, phone number, fax number, and address.
Third Party Personal Information. From time to time our Websites may also collect personal information about third parties that you can supply in accordance with applicable laws. For instance, this may be the email address of someone you wish to inform about a document or promotion on our Websites that we may contact in accordance with applicable laws.
Additional Information. We may collect additional information than those outlined above, such as for future upgrades to the Websites, or in connection with the addition of new features and services, for which we will advise prior to collection.
Non-Personal Information. We also may collect certain non-personal information when you visit the Websites, such as the type of browser you are using (e.g., Chrome, Firefox, Safari or Internet Explorer), the type of operating system you are using (e.g., Windows 7, 8, 10, Mac OS X, iOS, Android etc.) and the domain name of your Internet service provider (e.g., Rogers, Bell, TELUS).
Personal Information of Children Under 13. We do not knowingly solicit or collect personal information from children under the age of 13. We encourage parents of children under the age of 13 to regularly check and monitor their children’s use of email and the Websites.
How We Use and Share Your Information
Personal information will only be collected, used and shared for the purposes identified at the time of collection or as outlined in this Policy. Except as described in this Section, we do not exchange, sell, rent or distribute your personal information for any purpose.
As Requested by You. We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, for you to participate in contests or market research, or to contact you about your account with us.
Marketing. We may use your information to communicate with you, such as to notify you about new products, programs or services, and to offer you other products, programs or services that we believe may be of interest to you, provided we have your consent to do so. Your consent to use or share your personal information for these purposes are optional and is not required as a condition of using the Websites. If you do not want your personal information to be used or shared for these additional purposes, please contact the Junction59 Privacy Office at the address set out below.
Third Party Service Providers. Junction59 may use outside service providers on Junction59’s behalf to collect, use and share personal information in accordance with this Policy. These service providers are bound and subject to Junction59’s privacy policies. We require all such service providers to keep your information confidential and secure and to have privacy policies and security standards with respect to personal information that are comparable to ours. We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated information.
Legal Processes. We may disclose personal information under applicable laws, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.
User Generated Content. User generated content posted through the Websites such as product reviews, commentary on discussion boards or blogs, and certain social networking preferences (e.g. pages you “Like” or “Recommend”) may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. Junction59 cannot ensure the privacy of any user information included in that user generated content.
Social Media. To the extent you associate an account managed by third parties such as social media sites (e.g., Facebook and Twitter) with a Junction59 account, you authorize Junction59 to have access to this information and agree that Junction59 may collect, store and use such information in accordance with this Policy.
Disclaimer of Information Provided to Third Party Websites. In some cases we may allow you access to certain third party services by links or otherwise. Any information you provide to these third party services is not user information and will not be subject to this Policy. These links are not intended as an endorsement of or referral to the linked websites. Once you link to another site, you are subject to the privacy and security policies of the new site.
Retention. Junction59 will retain user information for so long as it continues to be useful in connection with providing or improving the Websites and product offerings and subject to law and this Policy. We may further retain and use data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Aggregate and De-Identified Information. We may use and share user information in aggregated or de-identified formats by removing direct personal identifiers, for internal purposes or to third parties for any purpose to the extent not prohibited by law. This Policy does not limit our use or disclosure of any aggregate or de-identified information created from user information in any way, and we reserve the right to use, disclose, and sell de-identified information (including de-identified information combined with non-scrubbed information that is not your personal information) to our partners, advertisers, and other third parties at our discretion to the extent permitted by law. “De-identified” means Junction59 has taken reasonable precautions to protect data de-identified from you from being re-identified to you.
Export of Personal Information. Your personal information may be processed and stored in the United States or other countries and may be accessible to the United States or other country’s government, courts or law enforcement or regulatory agencies through their laws.
How Junction59 Safeguards Your Information
Protection of Your Information. Junction59 takes precautions to secure your personal information and protect it from loss, theft, unauthorized access, destruction, use, modification, and disclosure. Such measures include technological, physical and organizational safeguards that are appropriate given the sensitivity of the personal information, including maintaining controlled access to electronic and paper documents and files, using appropriate technology safeguards such as passwords, firewalls and encryption, and restricting access to those of our employees, representatives and subcontractors who need to know such information to provide you with the services for which the information was collected. However, please note that Junction59’s security measures may change or be unavailable from time to time and no data transmission over the Internet or any wireless network is 100% secure, so we cannot guarantee the security of your personal information.
Retention. Junction59 keeps your personal information only for as long as necessary to accomplish the identified purposes, and then securely destroys such information.
Cookies and Web Beacons
Cookies. To enhance your experience, many pages on the Websites use “cookies”. Cookies are text files we place in your computer’s browser to store your preferences or other information. Cookies, by themselves, do not tell us your e-mail address or other personal information unless you choose to provide this information to us by, for example, registering at a Website or subscribing to our newsletter. However, once you choose to furnish the Website with personal information, this information may be linked to the data stored in the cookie.
Beacons. We may also use web beacons. Beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.
Feedback, Inquiries and Complaints – Privacy Officer
If there is a concern or complaint about this Policy or your personal information, or if you wish to update or correct your information, you may contact Junction59 Privacy Officer at the following address:
158 Sterling Road, 8th Floor
Toronto, ON M6R 2B2
Junction59 will respond to all inquiries, complaints or requests to access or revise personal information within a reasonable time. Junction59 will investigate all complaints received in a reasonable time frame and the Company will take all reasonable and appropriate measures as it determines is required to respond to any and all well founded complaints. The Company reserves the right to charge a reasonable fee in connection with complying with all lawful and permitted access requests.