Black River Cheese Website Redesign
As part of the family of Gay Lea products, Black River Cheese needed a website redesign to adapt to the new brand identity developed by Agency59.
In order to appeal to a ‘foodie’ audience (as part of the new brand objectives), we helped them place an emphasis on cheese as an integral part of the dining experience and entertaining in general.
To that end, we developed a pairing tool that allows consumers to find out what food or drink pairs up with their favourite Black River Cheese. The tool also allows people to search by wine varietals as well as a wide range of snackable foods to discover the cheeses that match. And the website also features recipes for charcuterie boards for any season.