September 28, 2020
Fellow marketers, take notice – the next big thing is here.
The pandemic has given rise to a new medium that has the potential to give brands a competitive edge in this home-oriented, digital-fatigued world. And yet no one is talking about it. Not even Gary Vee.
Introducing Out-Of-Home-In-Home advertising, or simply put, OOHIH. Memorize it.
Imagine billboards, benches, bus shelters, blimps – all shrunken down to the size of a one-bedroom condo in downtown Toronto.
Incredibly engaging? You bet. Completely insane? Only slightly.
OOHIH lets you engage your target customers on a one-to-one level, with a range of tangible and interactive formats.
Right down to the postal code level, imagine your perfect lookalike customer waking up every morning to see your ad.
When paired with digital, expect engagement rates to skyrocket.
Naysayers may say that direct mail already does all these things – and more – without the monumental cost of OOHIH installation. And they may be right.
One of those naysayers is Junction59 President, David Foy, who has some pretty good points about why direct mail is so great, and why you should always consider it as part of your marketing mix. Check out his thoughts here.