Our client, MADD Canada, is on a mission to convince people that they are NOT better drivers when they’re high – a common and very dangerous misperception. Our challenge was to use a simple and impactful visual to convey that Cannabis can reduce alertness, alter depth perception, impair concentration and attention span, slow reaction time, and affect motor skills and visual function.
Here’s how we chose to drive the point home.
Created in partnership with Candela.